The Opening Ceremony of London 2012 Olympic games went off in STYLE on Friday Night! It brought together representatives from all of London’s creative industries including fashion. Upcoming brands of East London, Christopher Shannon, Michael Van Der Ham and Nasir Mazhar dressed 350 of the 1,200 entertainers who danced away to the compilation of famous British hits.
Surrirat Larlab, creative director of the Opening Ceremony who worked in tandem with Danny Boyle explains “We wanted to choose young designers who work and live in the East End for the opening ceremony and who create innovative and cutting edge new ideas. It has been an incredible experience working with this fresh new talent, all of whom have dedicated themselves heart and soul to this project.”